Privacy Policy

Last updated: 17 August 2026

Bidding Brain is committed to protecting your privacy and handling personal information responsibly.

This Privacy Policy explains how Bidding Brain collects, uses, stores and protects personal information when you visit our website, contact us, create an account or use our services.

Bidding Brain is the data controller for the personal information we collect directly from you through our website and business activities.

For customer data processed through the Bidding Brain platform, we may act as a data processor on behalf of our business customers. Further information about this processing is contained in our Data Processing Agreement.

1. Information We Collect

Depending on how you interact with us, we may collect:

Information you provide

This may include:

  • Name
  • Job title
  • Company name
  • Email address
  • Telephone number
  • Billing and payment information
  • Account information
  • Communications with our team
  • Information submitted through enquiry, demo or trial forms.

Information uploaded to Bidding Brain

Customers may upload information including:

  • Tender documents
  • Project information
  • Previous bid submissions
  • CVs and employee information
  • Company information
  • Project feedback
  • Case studies
  • Commercial information
  • Other business documents and knowledge.

Where this information is uploaded by a customer for use within Bidding Brain, the customer will generally determine the purpose for which the information is processed and will therefore generally be the data controller. Bidding Brain processes that information on the customer's instructions.

Technical information

We may collect information about how you use our website and platform, including:

  • IP address
  • Browser type
  • Device information
  • Login information
  • Usage information
  • Diagnostic information
  • Website interaction data.

2. How We Use Personal Information

We may use personal information to:

  • Provide and operate Bidding Brain
  • Create and manage customer accounts
  • Process payments
  • Provide customer and technical support
  • Respond to enquiries
  • Arrange demonstrations
  • Provide free trials
  • Improve our services
  • Maintain platform security
  • Detect and prevent misuse
  • Communicate important service information
  • Send marketing communications where permitted
  • Meet our legal and regulatory obligations.

We will only use personal information for purposes that are lawful and appropriate.

3. Legal Bases

Depending on the circumstances, we may process personal information because:

  • It is necessary to perform a contract with you
  • We have a legitimate interest in operating and improving our business
  • You have provided consent
  • We are required to comply with a legal obligation.

Where we rely on consent, you may withdraw that consent at any time.

4. Marketing

We may occasionally send information about Bidding Brain, product developments, events or offers where permitted by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe option in the communication or contacting us.

We will not sell your personal information to third parties.

5. Cookies

Our website may use cookies and similar technologies to:

  • Operate the website
  • Remember preferences
  • Understand website usage
  • Improve performance
  • Measure marketing effectiveness.

Where required, we will ask for your consent before placing non-essential cookies.

Further information can be provided in our Cookie Policy.

6. Sharing Personal Information

We may share personal information with trusted service providers where necessary to operate our business and provide Bidding Brain.

These may include providers supporting:

  • Cloud hosting
  • Payment processing
  • Email and communications
  • Customer support
  • Analytics
  • Security
  • AI and technology services
  • Infrastructure and integrations.

Where a service provider processes personal data on our behalf, we require appropriate contractual and security protections.

7. International Transfers

Some service providers may process information outside the UK.

Where personal data is transferred internationally, we will use appropriate safeguards required by applicable data protection law.

These may include adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

8. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, contractual and regulatory requirements.

Customer data held within Bidding Brain is retained in accordance with the customer's instructions and our contractual arrangements.

When a customer account ends, customer data will be deleted or returned in accordance with the applicable agreement and our data retention procedures, subject to legal requirements.

9. Your Rights

Depending on the circumstances, you may have rights including:

  • Access to your personal information
  • Correction of inaccurate information
  • Deletion of information
  • Restriction of processing
  • Objection to processing
  • Data portability
  • Withdrawal of consent.

You may also have the right to complain to the relevant data protection regulator.

In the UK, this is the Information Commissioner's Office (ICO).

The ICO's current guidance expects privacy information to explain matters including purposes, lawful bases, recipients, retention, individual rights and international transfers.

10. Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Further information is available in our Security & Data statement.

11. Children's Information

Bidding Brain is a business service and is not intended for children.

We do not knowingly collect personal information from children for the purpose of providing our services.

12. Changes To This Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website.

13. Contact

If you have questions about this Privacy Policy or how we handle personal information contact us.